Dec 1, 2009

Why the Intended Audience is the Younger Generation

When viewing the 11th Hour, the audience is told that all of the research is to test humankind. We are quickly constructed by shocking facts, photographs, but given hope for our future. We are shown and given hope because everyone can do something to help our environment. Although the implied audience is everyone that is living on the planet Earth, I think that the intended audience is the younger generation because of new technology and new ideas that our generation has to offer. Younger generations are young and the future leaders of America and the world. As it was mentioned, technology has taken over our world and that is an element that the younger generations have had their entire lives. Since the younger generations of people are still young, they are able to make a difference in our world. Although they are the younger generation, the older adults can still help structure our change in action. It seemed that the narrator and the many speakers put their hope in the younger generation by offering their ideas to us

To me, when the speakers and narrator shared their new ideas, I felt as if they were educating the younger generations so that they can expand their mind and start thinking of other things that this world could benefit. The younger generations, including college students, young adults and younger people, can be a great asset to where technology and innovations are going in our future.

3 comments:

  1. Lyndsay notes that the intended audience of "The 11th Hour" is most likely the young adult demographic. One may also think about the ways in which the film seems to say the education of the younger generation have and will take place. "The 11th Hour" utilized the work of many familiar and unfaimilar faces to gain our attentions, namely Leonardo DiCaprio, who narrates the films but also those of people like Stephen Hawking and Mikhail Gorbachev, who are no less or more notable by impact of their work. The constant reminders that viewers recieve of the great contributions that have already been made to the cause highlight older generations as no less essential to our collective future.

    Lyndsay also points out that younger generations have had more exposure to the technoglies that this will hopefully play a part in cutting down on humanity's ecological impact. This point may be crucial to any amount of success we have in respect to this issue. The many speakers of the film seem to have placed their hope on the generations that follow them, acting as a thoroughly developed plea for the future, communal well-being. Again interestingly, it is important to remember that much by way of the technology we may know well enough to use so spectacularly has reached this point by the efforts of those older generations.

    The film works as a symbol of catharsis of generations past. In knowning that they may not be involved in possible future problems, older generations may feel, perhaps, a hint of relief. However, pushing past this, they are able to begin the process of their own redemption by illuminating what must be done in order to bring us away from the brink of extinction. The positive attidue that "The 11th Hour" encourages us to have about our future mirrors that of the Socialist party in Upton Sinclair's "The Jungle". The film and novel both give quite jubilant pictures of what the future can hold. However the refusal to be crushed by circumstance is depicted as slightly more clowded in Sinclair's novel, featuring Jurgis in jail even as the winds of Socialist change blow around Chicago. It is imperative to remember that any changes we may make will hardly be perfect.

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  2. I feel that implied audience is young adults and future generations because, towards the end of the film, all of the experts continue to address how the future lies in younger generation's hands. However, I feel that the intended audience actually differs. I feel that the actual intended audience is for adults because younger generations don't yet have the resources or education to "redesign design itself." The experts glorify the ability to change the world so that future generations will attempt to do so in the future. However, It is the older audience who could do something NOW as opposed to later. It is adults who should educate and inform their children on all that they can do in the future. They should be the viewers to hold a moral obligation to sharing the film with others because most of the blame held for the destruction of the earth is pinned onto older generation's ignorance. Therefore, I feel that the intended audience is actually adults because, at their current age, they likely have more power to make change NOW. By framing the film to appear as if the implied audience is young adults, they are putting a more positive and hopeful spin on the topic. However, after reflecting, I feel that this hopeful spin is really just a way of sugar coating the damage that older generations have made so that they are not too bitter to make change.

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  3. In my opinion, the intended audience and implied audience vary in "The 11th Hour." I feel that the intended audience are the young adults of the world and the future generations to come; where as, the implied audience are all people of the world, with special attention towards American politics.

    By creating the film, the directors are indirectly speaking to the younger generations when they say there must be change in order for the human race to exist. They go on to describe possible techniques that will aid in the process. However, I feel that the film, without in-depth analysis, would appear to be aimed at those in political power. There are several occurrences throughout the film where those in governmental offices, and their opinions, are mentioned.

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